Conventional cotton is already a natural material. If it is also organically farmed, the sustainability factor can be further increased. This is because the agricultural aspect complements the entire organic route and thus also the overall product, which enhances the marketability: in short, pure nature.
The ecological aspect is playing an increasingly important role for many consumers today. A strong environmental awareness, especially with regard to packaging, is therefore of great importance for the trade. OSKUtex is leading the way with its textile casing NaloTX Green and offers manufacturers and butchers a solution to make products completely sustainable, from the ingredients to the packaging, in order to position themselves aggressively in the organic market segment where consumers are willing to pay more, and to complement the traditional range.